When search engines crawl websites, they give great importance to the value of information it gives to the reader. This means that old tricks to fill up nonsense content to attract search-engines are no longer applicable. On the other hand, it would actually leave a negative affect while indexing. This change is mainly due to Google’s update known as the Panda Update or Farmers Update. This has been affected in order to make sure that Google users are provided with the best results with good information and user experience.
A well optimized website must also contain well-written content intended for both readers and search engines. Keywords must be properly amalgamated with the content to make perfect sense and of course must be related to the page’s context.
To continue reading about the main tips to create well-written website content visit Creating Web Content – AboutSEO Malta.
When a person performs a search, Google uses an algorithm to determine which website and pages to return. The whole algorithm is unknown to all, but the main procedure is quite public. Google starts by crawling through all the websites available. Several Computers are dedicated to crawl through millions of pages. This process is called Google bot or Google spider and it starts by crawling a set of indexed URLs and by following each link on every page, it identifies new and updated pages to index. Any broken links will be negatively noted down on Google index. Once crawling is complete, Google goes through all indexed pages and analyse each page content such as tags, keywords, etc. The more relevant the keywords to the search, the higher value the page will have to the user’s search.
A while back, a website was considered professional if it had flashy animation, a lot of graphics and sound animations, intro pages and so on. All of these may affect search engine crawlers when trying to read your content, links, tags, etc. The following article explains different methods which should be followed in order not to negatively affect search engine optimization.
Website Design for better Search-Engine Ranking explains how to properly create:
- Head Meta Tags: title, description, keywords meta tags
- Page Content: Images, same content