Ampersands in URLs (& in a URL)

When using an href tag and an “&” is present, an error will occur in the HTML stating that it is an “unknown entity section”.

This can be easily solved by replacing the “&” with an “&” everywhere we have it in the URL.

To verify that your HTML is correct, you can verify it using http://validator.w3.org/

P.S Errors in HTML hard your Search Engine Ranking (Your Google Position). Always check your HTML for errors.

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Analysing and Selecting Keywords for your SEO

SEO keywords

When optimizing a Website to be more search-engine friendly, keywords are one of the most important factors to take into consideration. The right keywords or combination of keywords might bring along a large number of visitors to your page. On the other hand, the misuse of keywords can push search-engines away. We will start on explaining how to identify the right keywords to compete better against your competition. Once we have finished with keywords, we will properly explain how to best implement them into your website.

Please note that this is a shorter version of a full document explaining each topic in details. To view the full explanation, visit Selecting Keywords from AboutSEO Malta.

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How do Search-engines Work?

Search-engines

For the simple reason that Google was developed for school purposes, at Stanford University, enough information on how it works was published in papers. Therefore, a lot can be determined on how it works. Meanwhile other search-engines, which were developed primarily for commercial purposes, tend to keep their techniques publications at a minimum. From what is published by Google, a clear understanding can be generated about how Google itself works and also gives a general idea on how other search-engines may work.

What made Google successful was the drastic improvement in their algorithm to make sure to present the user with the highest quality pages in relevance with the search query within the first top 10 results. This has mainly been emphasized since it had been noted that users tend to look only through the first result page, usually having ten result links.

Google uses a lot of different factors to determine which pages are of better quality than others. PageRank is one of the most affective factors used by Google’s search-engine. PageRank is assigned to every page Google crawls (visits and indexes) and can be affected in various ways. The PageRank of a page can be determined on the amount of other pages linking to it, by who links to it, how many hits it receives and the page relevance data. Each page containing links is able to pass on its PageRank to the outgoing links so a link from a very high PageRanked page may be considered to be of better importance than hundred links from low PageRanked pages.

 

Please note that all information has been provided by: About SEO Malta which is an open source SEO information website.

Writing your content for Search-Engines

When search engines crawl websites, they give great importance to the value of information it gives to the reader. This means that old tricks to fill up nonsense content to attract search-engines are no longer applicable. On the other hand, it would actually leave a negative affect while indexing. This change is mainly due to Google’s update known as the Panda Update or Farmers Update. This has been affected in order to make sure that Google users are provided with the best results with good information and user experience.

A well optimized website must also contain well-written content intended for both readers and search engines. Keywords must be properly amalgamated with the content to make perfect sense and of course must be related to the page’s context.

To continue reading about the main tips to create well-written website content visit Creating Web Content – AboutSEO Malta.

A little on how Google works

When a person performs a search, Google uses an algorithm to determine which website and pages to return. The whole algorithm is unknown to all, but the main procedure is quite public. Google starts by crawling through all the websites available. Several Computers are dedicated to crawl through millions of pages. This process is called Google bot or Google spider and it starts by crawling a set of indexed URLs and by following each link on every page, it identifies new and updated pages to index. Any broken links will be negatively noted down on Google index. Once crawling is complete, Google goes through all indexed pages and analyse each page content such as tags, keywords, etc. The more relevant the keywords to the search, the higher value the page will have to the user’s search.

Web Design tips for better Search-Engine Optimization

Splash Pages

A while back, a website was considered professional if it had flashy animation, a lot of graphics and sound animations, intro pages and so on. All of these may affect search engine crawlers when trying to read your content, links, tags, etc. The following article explains different methods which should be followed in order not to negatively affect search engine optimization.

Website Design for better Search-Engine Ranking explains how to properly create:

  • Main Pages or Intro Pages: Flash pages,  JavaScript, Photoshop, Images, etc
  • Navigations / Menus: Flash Menus,  JavaScript Menus, Photoshop Slicing for buttons, Images, etc
  • Head Meta Tags: title, description, keywords meta tags
  • Page Content: Images, same content

Optimizing Web Site Structure for most Search-Engines

Most developers create Website using the easiest techniques available but taking being more attentive and dedicate more time to it can make a big different for both search-engines and search-engine users searching on the net. Before starting it is also necessary to give dedicate some time to select the website hosting and domain name. When selecting the right hosting, one must make sure that it is reliable and has positive feedback from past clients which all together gives credibility to search-engines. On the other hand, while selecting the domain name for the website, it is important to identify the main keyword to represent the website. The main keyword/s may also be the company name, preferably only if the company name is the first researched word users search for to make use of the website.An example of such website would be http://www.toyota.com where users would use the term toyota directly instead of searching car. Please note that all information is taken from Website Structure for SEO provided by About SEO Malta  Continue reading