Optimizing Domain and Pages/Files Names for Search-Engines

Selecting a name for your domain or page names may not always be as easy as it looks like. Mainly this is due to Search-engines. If you would like your website/pages to rank top, it is important to analyse properly the given names with appropriate naming conventions. Below is an overview of how we can appropriately select and name our domain and pages.

Please note that the below information has been summarized from the article Optimizing Domain and Page Names provided by About SEO Malta.

Do not’s

  • Do not select domain name of the business name if business is not famous enough.
  • Do not select domain name if business name does not represent their purpose. Example: If you sell watches and business name is Tick-Tock, name it Tick-Tock-Watches, and not only Tick-Tock since search-engines do not associate it with watches.
  • Do not put all words mumbled up together as ticktockwatches.
  • Do not use conventional naming styles such as Page1.html, Page2.html
  • Do not use a lot of sub-folders
  • Do not name folders with complex conventional naming styles.
  • Do not use a lot of query strings, it is better to have different pages.

To do’s

  • Name the domain name in order to represent both the business and give an incentive to search-engines what it is about. Example: Tick-Tock-Watches
  • Use hyphens to separate words in Domain and Page naming so search-engines can identify each word. Example:   www tick tock watches com
  • Name pages to represent their content. Example: Wrist-Watches.html
  • Use few folders to categorize them and preferably use a category listing so that:

RSS feeds using JAVA

RSS feedsRSS feeds are always becoming used more and more. Using RSS feeds is a good way to keep updated on a particular subject, it is also a very good way to keep a website always updated without the need of manual updates. RSS feeds are very easy to install into a website and with their help, your website will never be out of date!

In order to add RSS feeds to your website, follow these steps below:

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Using “Master Pages” in JAVA

Java "Master Pages"

As all may know, one of the main disadvantage of Java over C# programming using Visual Studio, is the use of Master Pages. Master Pages allow any developer to create the desired layout of the site. Any page created given that master page will inherit that same design and simply add the content to it. Now, in JAVA this is not possible. This brings along the redundant amount of data replicated on each page within a website. It is very time consuming since a change in design requires a change in all pages.

A tool very useful which may be the closest thing to Master Pages, is the use of Includes in JSP pages. The Include tag allows any page to be inserted into a page. Therefore lets say we would like to create this page:

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