Keyword and Meta Tags for better Search-Engine Optimization

On-Site factors: Implementing Keywords onto Pages

Please note that this is a shorter version of a full document explaining each topic in details. To view the full explanation, visit Meta Tags and other SEO tags  from AboutSEO Malta.

Meta Tags: Title, Description and Keywords

Meta tags are placed in the HEAD of the page and are important to be unique for every page.

Title Tags

Title must be unique for each page, between 10 to 60 characters which may include main keywords. The Text within the Title Tag will be displayed as the Title Link in Google and will be displayed at the top bar of the internet browser page.

Description Tags

Between 50 to 150 characters to summarize the page and give a brief idea of what the content of the page is about. Each page must be unique.

Keywords Tags

Keywords must be unique for all pages, duplicates may be detected as spam. It is better to optimize fewer and better keywords than to bulk up the page with keywords to try and trick Google, it will work negatively back on you.

example: <META NAME=”keywords” CONTENT=”SEO, SEO experts, Search Engine Optimization, SEO services”>

Headlines <h1> <h2> <h3> <h4> <h5> <h6>

The following information about headlines has been retrieved from Creating Website content | About SEO Malta :

Headlines are headers used to separate different paragraphs by entitling them with different hierarchy levels starting from <h1> highest, down to <h6>.

A page must contain at least one <h1> tag with not more than 8 words.

A page must not contain more than four <h2> tags with not more than 8 words.

A page must not contain more than five <h3> tags with not more than 8 words.

A page can contain multiple lower tags, from <h4> to <h6> with still not more than 8 words.

Text Modifiers and Image Alt Tags

Text Modifiers

Strong tag is used to emphasis important keywords; text will automatically be displayed in bold.

EM tag is used to emphasis less important keywords which still need to be given attention; text will be displayed in italics.

Image ALT tags

Text within alt tags must be short, descriptive and unique for every page. Keywords may be used but spamming text such as bulking up the alt tag with non-sense keywords will negatively affect the page.



Links pointing towards a site affect the PageRank a lot. It is very hard to get others to link your page, but it is easy to build internal link structure. Each link within the site must use Absolute URL and must contain proper anchor text. Menu’s must also use links.

example: <a href=””> About the Company </a>

2 thoughts on “Keyword and Meta Tags for better Search-Engine Optimization

  1. Pingback: Optimizing Web Site Structure for most Search-Engines « Rochcass's Blog
  2. Pingback: Web Design tips for better Search-Engine Optimization « Rochcass's Blog

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